OUR PREMIUM COLLECTION - SUSTAINABILITY IN THE FASHION INDUSTRY
We are pleased to be a part of the Detox Fashion Movement towards a cleaner and more sustainable future. The cotton yarn for our new Premium Collection has been manufactured by an Italian company in accordance with Greenpeace's Detox Principals.
Since July 2011 , Greenpeace has secured commitments from International Brands, retailers and suppliers to eliminate hazardous chemicals from all aspects of the fashion supply chain.
Today, after seven years of the "Detox My Fashion " campaign, eighty international brands, retailers and suppliers have commited to the Detox Campaign.
The most significant of these was when twenty companies ( suppliers to the luxury brands) from Italys textile industry simultaneously announced their commitment to Detox in February 2016. These companies represent different parts of the textile supply chain, from manufacture of yarn, fabric , and raw materials, including chemical formulas , to dyeing and fabric finishing.
The Group has a technical committee made up of academics and representatives from Greenpeace, and promotes its achievements nationally and internationally. Its Goal is to lead the entire Italian textile sector towards commiting to Detox Principles.